❏ Optimize your profile
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Be sure you post a high-quality profile image of you! While Instagram and Facebook profile images are included in the brand package, it is highly recommended that you use a photo of yourself.
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Publish high-quality images. If you do not have a way to create beautiful images, consider using a stock photography membership. Well Styled Essentials is a great tool, and specific for images of young living entrepreneurs.
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Use consistent presets to ensure your images look cohesive together. Tropic Flora is filled with warm hues, so a warm, pink preset would be a great fit.
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Switch to a business profile to get Instagram analytics.
❏ Research your hashtags
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Think back to your avatar, and spent some time researching what hashtags your ideal followers and customers are using and looking for! Would they love clean makeup? Non toxic home?
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Put together a list with at least 30 relevant hashtags
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You’re looking for hashtags that have between 25-200k images (if you choose the more popular ones, your images would just be lost in the feed)
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Post these 30 hashtags as a comment under your post; it will give you even more engagement!
❏ Create a strategy
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Have a strategy. Will you post mostly images of you and your family, or mostly images of your essential oils and products? How often will you post graphics? Knowing what is easiest for you to achieve will help you create a solid plan you can stick to. Consistent posting is key when growing an online following.
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Post at least once a day, more if possible.
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Publish photos, live videos, and Instagram Stories.
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Be consistent!
❏ Start Building your fanbase + engage
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Every month host a giveaway or contest, with a follow being a requirement to participate.
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Do shoutouts and offer public compliments of accounts you admire.
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Follow and Like photos of people who are engaging with relevant hashtags.
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Spend at least twenty minutes a day giving real, meaningful comments.
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If someone comments on your photo, reply back (mention them, using @, in the comment).
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Like other people’s photos that have hashtags that you’re interested in.
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If someone sends you a direct message, take time and reply back.
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When someone follows you, send them a message and thank them. Or give their content a lot of love with comments and likes!
Get growing my friends!
If you’d like to support each other on our growth journey, let’s connect and follow each other.
Peace + Love
Checklist adapted from weekhack.com
